Do the brand to achieve a certain stage, many people will want to expand the line - the main brand to do anti-aging, sub-brand to do sensitive skin, and then make a joint model for the holiday limit.It sounds beautiful, but if you spread these products out to different factories to do it, there is a lot of work behind it.
Three brands to three factories, do you think it is very risk-diversified?
I have met a customer, three categories are divided into three factories.In the past year, the cost of logistics alone has cost more than 400,000, and the rework cost caused by the confusion of formula management has not been counted.
Even more painful is the cost of communication.Dock three projects with a factory, pull a group and get it done.Docking three projects with three factories?Build three groups, run three sets of processes, and run three plants.
Quality control is also a big issue.The essence made by Factory A and the essence made by Factory B, even if the formula looks similar, the skin feel, smell, and consistency may not be the same.Consumers are not stupid, they can feel the difference with two times.
Can you guarantee consistency in quality control by making three brands in the same factory?
Yes, as long as the plant has a well-established quality control system.
The four micropeptide bases - Guangzhou Baiyun, Foshan Nanhai, Hunan Ningxiang, and Zhaoqing - each have their own production capacity positioning, but share the same quality control system.Whether you are a facial mask, serum or medical dressing, produced in the same factory system, the standard is unified, and there will be no "factory A is the same, factory B is the same" situation.
Raw material procurement is also a unified channel.More than 800 brands of raw materials are sourced centrally, ensuring cost and quality.It doesn't give you inferior ingredients because you are a small brand and the amount is small.
Multi-brand shared supply chain, how can the safety of the formula be guaranteed?
This is the issue that most people care about."Will my Brand A formula be secretly used by the factory for Brand B?"
The micropeptide approach is three layers of isolation:
Contractual level: NDA confidentiality agreement, the ownership of the customized formula belongs to the brand party, and the factory has no right to transfer the formula to a third party.
Technical level: The formulations of different brands are managed by different project groups, and the formula data does not cross.
Production level: Similar products of different brands are staggered in time, the clearance procedure is strict, and no mixing will occur.
Previously, there was a customer who did social e-commerce, and ran 4 skin care brands at the same time, all of which were placed in the micropeptide foundry.The formulas, packaging materials, and production plans of the four brands are all managed independently. After three years, there has not been a single formula dispute.
Not cost-effective?
Count it down and you'll know.
Multiple factories disperse orders: each one pays logistics fees, quality inspection fees, and packaging material transportation fees separately.The minimum order quantity requirements are different for each home, and small brands need to increase the amount.The quality control standards are different, and each batch of goods must be reconfirmed.
Focus on one factory: Big volumes are bargaining chips in their own right.Micropeptides are sourced centrally from more than 800 brands and cost 15-20% less than small factories.Logistics can be dispatched in a unified manner. The four major bases are nearby, and South China, Central China, and East China can all be covered.
To put it bluntly, the money saved is enough for you to drive two more SKUs.
Will the opening speed be affected?
No, it's faster.
The same factory does new product development, eliminating the process of "new supplier inspection — factory review - contract signing".Micropeptide has more than 5,000 mature formulations. The brand side has a new product idea today. Within 3 days, the technical team can recommend the formula. The first sample is proofed in 7 days, and the fastest time from concept to finished product is 60 days.
If it is scattered in multiple factories, for each new brand opened, it takes 1-2 months for the supplier evaluation alone.In the same factory, these prep times are all over the province.
For brands that make co-branded models and limited to festivals, the opening speed is real gold and silver.
FAQs
Q: What is the difference between doing 3 brands at the same time, finding 1 foundry and finding 3 foundries separately?
A: 1 factory: low communication cost, consistent quality control standards, centralized logistics scheduling and saving money.3 factories: management costs tripled, quality control standards are not uniform, and logistics are scattered.
Q: How can I guarantee the safety of the formula?What are the measures?
A: NDA + project team independent management + production of competing products at different times on the same line.Three layers of isolation to ensure that the formula does not cross or leak.
Q: Can a factory make facial masks, serums, and medical devices at the same time?
A: Yes, as long as the factory has corresponding production qualifications and production lines.The four major bases of micropeptides cover makeup font size + mechanical font size, skin care, mask, medical equipment can be done, and more than 100 second-class medical equipment certificates are in hand.
Q: How long is the new product development cycle?How long does it take from 0 to the first big shipment?
A: The mature formula is available for the first 7 days, from the demand to the first large shipment, up to 60 days.Custom formulations, plus formulation development time, range from 2-4 weeks.
Q: Can multiple brands share a set of filings?
A: No. Each brand of product needs to be filed separately.The foundry can provide technical data support such as formula, process, and testing, but the subject of filing must be the brand's own company.
Guangdong Micropeptide Biotechnology Co., Ltd., a national high-tech enterprise, has been focusing on OEM/ODM foundry for more than ten years, four major production bases, 72 technical achievements, and 800 + cooperative brands. It has passed ISO13485, ISO22716, and GMPC certification in the United States.Support multi-brand, multi-category one-stop foundry solutions.
