Today, let's talk about a real case we recently worked on. The client is a beauty salon chain in a prefecture-level city in South China, with 13 directly operated stores and 8 years of operation. Two years ago, the owner came to us wanting to do something many beauty salon owners had thought about but never dared to do: create their own product line.
Eight months later, their first batch of medical-grade wound dressings officially hit the market, through in-store + mini-program + some e-commerce channels. After six months of operation, monthly sales went from zero to several hundred thousand yuan. How did they make it work? Today, let's break down the entire process.
>Is this path worth taking?Back to the original question: Is it worth it for a beauty salon to develop its own products?
Judging from the client's case, the answer is yes. But several prerequisites need to be met:
- The owner has clear strategic awareness, knowing why they are doing it and to what extent
- The store has a stable customer base (private-domain customers accumulated over at least 3-5 years)
- Financially able to withstand a 6-12 month product R&D + registration cycle
- The team has basic product thinking (not just selling services, but also selling products)
If these prerequisites are met, the combination of self-owned products + beauty salon channels can become a viable second growth curve.
If you have OEM/ODM manufacturing needs, feel free to inquire. Micropeptide Group has been focusing on medical dressings and medical-device contract manufacturing for 14 years, with 12,000+ mature formulas, experience with 100+ Class II medical device registration certificates, and a production capacity of 100,000㎡ across four factories, providing beauty salon clients with full-chain support from formula selection to registration application to mass production and delivery.
