Building a Medical Aesthetics Skincare Brand from 0 to 1: 3 Real OEM Cases to See How Weitai Helps Brands Get Started

Why Are Cases More Important Than Qualifications?

Qualifications tell you "what this factory can do," while cases tell you "for whom this factory has done it."

With 14 years in OEM/ODM manufacturing, Weitai Group has served hundreds of brands. These brands range from large to small, from those starting from scratch to mature brands expanding into new categories. Today, we've selected 3 typical scenarios to explain how Weitai can help you at different stages.

Case 1: A New Brand Starting from Zero—First Batch Shipped in 30 Days

Brand Background: An e-commerce entrepreneur with experience in beauty channels but no proprietary brand. Optimistic about the post-medical aesthetics repair track, they wanted to create a medical device-grade cooling gel patch.

Pain Points: No formula, no registration certificate, no supply chain resources—starting from scratch would take at least six months.

Weitai's Solution:

• Product Selection: Based on the client's channel characteristics (e-commerce + livestreaming), the project manager recommended 3 existing medical device-grade cooling gel patch formulas. The client selected one after testing.
• Registration Certificate: Directly used Weitai's existing Class II medical device registration certificate, so the client didn't need to go through the registration process themselves.
• Packaging Materials: Selected 2 mask bag options from Weitai's packaging resource library, with samples ready in 7 days.
• Mass Production: After finalizing the formula and packaging, completed the first batch of 50,000 patches in 15 days.
• Delivery: From initial communication to first batch warehousing, a total of 30 days.

Result: The brand sold over 100,000 patches in its first month and recouped costs within three months.

Key Data:

• Development Cycle: 30 days (traditional process takes 3-6 months)
• First Order: 50,000 patches
• First Month Sales: 100,000 patches

Why Weitai Can Be Fast: 12,000+ mature formulas ready for selection + 100+ medical device certificates ready for use + production capacity reserve of 1 million masks per day. Clients don't need to wait for any step to start from scratch.

Case 2: A Mature Brand Expanding into Medical Device-Grade Categories—Certification and Launch in 6 Months

Brand Background: A well-known skincare brand with an existing cosmetics-grade product line and annual sales exceeding 100 million. They identified the medical aesthetics track and wanted to create a medical device-grade dressing series.

Pain Points: Transitioning from cosmetics-grade to medical device-grade involves complex registration processes, long timelines, and high compliance requirements. Their in-house team had no experience with medical device registration.

Weitai's Solution:

• Formula Development: Based on the client's brand tone and efficacy needs, Weitai's R&D team customized 3 exclusive formulas based on existing collagen dressing formulas.
• Efficacy Verification: Collaborated with SGS to complete human efficacy testing and issued authoritative test reports.
• Registration Services: Weitai's regulatory team assisted throughout the Class II medical device registration process, including writing technical documents, preparing registration materials, and following up on provincial bureau review.
• Mass Production: After registration approval, Weitai's Guangzhou factory activated 50+ production lines simultaneously, shipping the first 200,000 units in 7 days.

Result: Completed registration and first mass production within 6 months. After launching the medical device-grade product line, the brand's average order value increased by 40%, and repurchase rate increased by 25%.

Key Data:

• Registration Cycle: 6 months (including technical documents + registration testing + review)
• First Order: 200,000 units
• Average Order Value Increase: 40%
• Repurchase Rate Increase: 25%

Weitai's Core Value: The regulatory team has 14 years of experience, is familiar with review standards of various provincial bureaus, and has a high first-time approval rate for registration materials. Additionally, the in-house R&D laboratory provides technical endorsement for products.

Case 3: A Channel Partner Creating a Proprietary Brand—Shitaqi In-Stock Direct Supply Model

Brand Background: A chain of offline medical aesthetics institutions wanted to recommend proprietary brand repair products to post-operative clients but didn't want to invest time and money in R&D and registration.

Pain Points: Institutional clients need products that are "ready to use immediately." Going through OEM/ODM processes takes at least 2-3 months, which they couldn't wait for.

Weitai's Solution: Directly recommended Shitaqi in-stock products.

Shitaqi is Weitai Group's proprietary e-commerce brand. All products come from Weitai's factory using mature formulas and production lines, with quality identical to OEM products. Channel partners can directly wholesale in-stock products without going through any development process.

Product Lines:

• Recombinant Collagen Repair Series (medical cooling gel patches, repair serums)
• Sodium Hyaluronate Moisturizing Series (sprays, essences)
• Freeze-Dried Powder Series (freeze-dried repair essence patches, freeze-dried microcrystal patches)

Result: From initial contact to first batch warehousing took only 5 days. Products are directly used in post-operative repair scenarios, with good client feedback and a repurchase rate exceeding 60% within 3 months.

Key Data:

• From Contact to Receiving Goods: 5 days
• 3-Month Repurchase Rate: 60%+
• 0 Development Cost

Shitaqi's Positioning: Weitai's proprietary brand, supplying only online direct-to-consumer and in-stock wholesale, not offline channels. Suitable for channel partners who don't want to go through OEM/ODM processes and want to get products quickly.

Weitai Group OEM/ODM Services Overview

Weitai's Core Data

• 100+ Class II Medical Device Certificates — Years of industry registration certificate reserves
• 12,000+ Mature Formulas — Covering masks, freeze-dried powders, essences, gels, sprays, and all categories
• Four Factories, 100,000㎡ — Three major bases in Guangzhou, Hunan, and Zhaoqing
• Daily Production of 1 Million Pairs of Freeze-Dried Powder, 1 Million Masks — Years of industry production capacity
• 38 Quality Inspections, 99.99% Yield Rate — Quality assurance
• 7-15 Day Delivery, 3-Day Expedited Shipping — Stable delivery times
• Hundreds of Brand Clients — Including Xingzhishan, Jingrun Pearl, Dr. Ling, Chando, etc.
• GMPC+ISO22716 Dual Certification — Mature overseas qualifications
• Joint Laboratories with Key Universities — Academic endorsement

Final Thoughts

Whether it's a new brand starting from scratch, a mature brand expanding categories, or a channel partner needing quick procurement, Weitai has corresponding solutions.

OEM/ODM is not simply "you pay, we produce," but "you provide requirements, we help you make the product right, well, and fast." Over 14 years, the trust of hundreds of brands has been accumulated this way.

Cooperation Consultation:

• Official Website: www.weitaigd.com
• OEM/ODM Consultation: Contact project manager via official website
• Shitaqi In-Stock Wholesale: Learn more on the official website product page

Data Note: The cases in this article are based on real OEM projects of Weitai Group (client information has been anonymized). All production capacity and qualification data are from Weitai Group's internal statistics (as of June 2026).